Toblerone Swiss Milk Chocolate

Toblerone of Switzerland - Swiss Milk Chocolate with Honey and Almond Nougat


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This is a pretty good quality Swiss (although it’s now owned by Kraft Foods) milk chocolate bar with small bits of nougat in it.

The bar is relatively long and slim compared to most 3.5-ounce chocolate bars. It’s also unusual in having a triangular cross-section, which is reflected in the shape of its box.  (I hesitate to call it a wrapper; it’s really made of lightweight cardboard.)

Inside the box, the bar is sealed securely in a glued aluminum foil wrapper.

This bar is notched into twelve sections, so it can be easily subdivided.  You know - if you’re not feeling like gobbling down the whole thing right now.

At first glance it might look like the bar has pieces of nuts in it, but that’s not the case.  They are little pieces of honey and almond nougat.  You can tell the difference if you bite on one of them.  The nougat is medium-hard, but still distinctly more on the chewy side than a piece of almond would be. 

There’s an interesting bit of design branding that I didn’t even notice until I was almost done studying the bar.  The letters T-O-B-L-E-R-O-N-E are inscribed, one each, on individual sections of the bar. (Can you find the “R” and the “O” on the sections above?)

Toblerone Ingredients and Nutrition

And to make it easier to read, here's the transcript of the ingredients list:


  • MILK CHOCOLATE                (SUGAR,                                         MILK,                                                          COCOA BUTTER,          CHOCOLATE,                                       MILKFAT,                                                         SOY LECITHIN - AN EMULSIFIER, VANILLIN - AN ARTIFICIAL FLAVOR),
  • SUGAR,
  • HONEY,


I like the ingredients list.  First, it’s fairly short.  Only ten items (sugar appears twice).  Not a lot of room for chemicals. 

The only real clue here that this is not gourmet chocolate is the use of synthetic vanilla rather than the much more expensive and yummier natural vanilla.

There are however clues that this is better than cheap chocolate. 

  • Mainly the absence from the ingredients list of anything hydrogenated or otherwise sounding more like a chemical lab than a chocolate factory. 
  • But also the fact that the sugar is all actual sugar and not the frequently-used cheaper substitutes.

I paid $1.99 for this 3.5 ounce bar (May 2013).  For comparison purposes, that's $9.05 per pound.  This is a fairly economical price for a chocolate bar, especially considering it’s reasonably good tasting.  It's just about in the middle of the price range for popular chocolate bars.

I'm giving this my personal score of 3.8 out of 5 stars for Overall Enjoyment, 3.5 for Nutrition, and 3.7 for Value. Keep in mind this is just my personal opinion.  Your mileage may vary, and there's no accounting for taste.

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